E.A.S.E. is a packaging design concept of a three-pieces stationery set, made for drawing with white colour on dark sheets. With the statement illustration my intention was to create a natural, ethereal look, making a throwback to non-digital technique, and follow this modest style among the further parts of the branding.

The identity colours are reduced to a monochromatic scale, and the simple logo is based on the clean shapes of the pencils. The set includes a folder with twenty sheets of slightly textured drawing papers; a unique, medium-sized sketchbook with black paper; and an eight-pieces white pencil set. The papers in all cases are made of eco-friendly materials which do not consist added wooden elements.


Branding, illustration, photography by Anna Takács

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click for the full project on behance 



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