Iron Lady

Katinka Hosszú is a famous hungarian olympic winner swimming champion, known as Iron Lady. During the logo process my intention was to create a strong, sporty, but still feminine look, representing dynamism with strong lines and evoking the statement trapezoid form of the pool’s starting block. These sharp stripes mean the key visual in the website too: navigating through the menu bars they move constantly, creating new compositions. Beside black and white, a vivid blueish color used in the identity, that also unifies the photos.


Branding, packaging and webdesign by Anna Takács


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