Hi, I’m Anna — an independent product designer with a focus on product thinking based in London.

I work closely with early-stage startups to design and shape digital products from the ground up. This includes MVP design, product research, user experience, design systems, and product planning.

I stay involved as products evolve — adding new features, refining flows, and helping teams scale with clarity and consistency.

I work solo, and hands-on, with a focus on craft.

In the meantime, you can find me on: